Unify all your customer data across Salesforce and external platforms to activate real-time insights and deliver 1:1 personalization at scale with Salesforce Data Cloud and Ranosys. A Salesforce Crest (Gold) Partner, Ranosys has asssited global enterprises across US, SG, UK, and India with Salesforce Data Cloud implementations (including its previous versions), to harness the power of AI at hyperscale, improve interactions, and execute data-driven decisions with confidence. Our end-to-end approach assists brands in developing their data maturity in three stages - implement Data Cloud successfully, uncover insights, and activate opportunities. Our Salesforce Data Cloud consultants specialize in setup and implementation, seamless migration, integration with external tools, comprehensive Data Cloud audits, and offer dedicated support throughout the process.
Is Salesforce Data Cloud the right solution for my business?
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Salesforce Data Cloud (CDP) is an integrated data management system from Salesforce that brings together all external and internal data sources and infrastructure in an enterprise, resulting in a single source of truth. Most organizations have their data stored in disparate systems including Salesforce apps, legacy systems, connected devices, web and mobile devices, etc. To deliver personalized shopping experiences, Salesforce Data Cloud harmonizes and stores this data to create a dynamic real-time customer graph that can be activated across Salesforce Customer 360 for actionable insights and resulting solutions.
Salesforce Data Cloud now known as Salesforce Einstein 1 Data Cloud platform unifies segregated customer data stored across disparate systems and transforms it into a single 360-degree view of each customer. Generated as a customer data graph, it then evolves over time as you collect more data about your customers. This data can then be activated across all Salesforce Clouds, industry solutions and other connected systems to obtain real-time AI-driven insights into customer behavior, preferences, interests, previous activities, etc. This empowers merchants to leverage those to deliver hyper-personalized experiences across each channel and device.
Yes, Salesforce CDP is the predecessor on which Salesforce Data Cloud (formerly known as Salesforce Genie and Marketing Cloud Customer Data Platform) is built. As announced in Dreamforce 2023, Data Cloud is now embedded on the Einstein AI platform, utilizing Salesforce’s underlying metadata framework. The Salesforce Einstein 1 platform will now connect data sources across systems and make it usable for AI and analysis, resulting in generating a dynamic view of customers for actionable insights and subsequent activities. To know more about Salesforce Data Cloud, contact us.
As a leading Salesforce Crest (Gold) Partner, Ranosys and its team of Salesforce certified Data Cloud consultants help setup and access Data Cloud in Salesforce. Our Salesforce Data Cloud implementation services review considerations, checklists, and product navigation to ready your enterprise and teams. If you’re looking for Salesforce Data Cloud consulting and integration services, contact us: https://www.ranosys.com/contact-us/
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