Improving process efficiency for Havaianas with Shopify Plus & Capillary CRM integration

The Challenge

Havaianas leveraged the competitive features of the Shopify Plus eCommerce platform to service the growing interest of their Indonesian customers online. As online shopping became a preferred channel for the Havaianas customers in Indonesia, the client (Kanmo Group) wanted to ensure superior performance and scalability features of their e-retail store. However, their team often faced challenges while syncing customer data and loyalty points since this manual data synchronization was a tedious and time-consuming process. They encountered errors like data redundancy, inconsistency, and duplication in the two systems (Shopify Plus and Capillary CRM).

THE GOAL

Their team wanted to streamline and automate customer information flow and management across Shopify Plus and their Capillary CRM system to prevent data duplication and inconsistency. To achieve this goal, our experts at Ranosys, created a custom application to simplify and streamline customer information management in both the platforms  while preventing data duplication. 

Another major goal was to make customer loyalty points visible on the checkout page while updating the status of the remaining points on the CRM. Our team implemented APIs to fulfill this goal and boost customer satisfaction and loyalty.