The Challenge

Although Blossom Nursery had a traditional website that catered to their audience base, primarily parents searching nursery schools for their children, its slow performance, unresponsive designs, and lethargic look and feel didn’t sync well its global rapport and brand image. Their legacy website lacked the capabilities required to offer personalized web experiences to parents, wasn’t optimized as per their brand theme guidelines, and was ridden with bottlenecks and issues. Its lagging speed, rigid structure, and obsolete approach did not allow the brand to capitalize on business opportunities or secure a lead in the competitive landscape. Overall, their siloed and outdated website created a gap between Blossom Nursery and the parents who wished to enroll their children into the nursery school.

The Goal

Blossom Nursery was looking for a flexible, speedy, seamless and customer-centric web solution that reflected their brand values, is customized as per their brand guidelines, helped facilitate a strong connection with the parents visiting their website, and could assist in generating quality leads and boosting conversion numbers. Their goal with this new website was to include tailored information to inform and educate their audience base, e.g. parents of babies/toddlers/children, corporations, new arrivals to the UAE, and working parents. They wanted to leverage a powerful CMS platform that empowered their marketers and developers to improve, optimize, add, and delete content blocks quickly and easily. 

Overall, Blossom Nursery wanted an advanced website that leveraged an innovative and next-gen CMS, supported their business expansion and digital transformation goals, and did not cost them the most important asset for their business- their customers.