The Challenge
As Techbuyer was a part of the open-source Magento community, it was experiencing several issues and challenges with catering both their B2B & B2C customers on the existing platform. Additionally, Techbuyer had an extremely complex and disparate enterprise model that required the assistance and support of multiple systems - PIM, ERP, Stock Management, payment solutions, marketing and marketplace. Due to the lack of a seamless integration between these systems and Techbuyer’s eCommerce platform, their team experienced challenges around website performance and user experience.
In their current accelerated growth phase that encompassed a long-term goal of growing within the B2B domain, Techbuyer required a platform that empowered their team with agility, scalability, and flexibility to keep up with the changing market dynamics and user requirements. With the Magento 2 open source platform, Techbuyer found it hard to scale their digital presence and offer customized user experiences.
THE GOAL
The primary objective of Techbuyer was to migrate to the latest version of Adobe Commerce Cloud. Our teams focussed on constructing a customized and thematic eCommerce solution that could effectively add to and keep up with ever-increasing and changing requirements. As Techbuyer enjoyed a global presence across multiple countries, they wanted an unified multi-buying solution in one place. Moreover, their team wanted to fix bottlenecks around website performance, integration with third-party systems, and code optimization. In their current business expansion phase, Techbuyer had the ultimate goal of building a future roadmap that included strategizing their next phase of growth, expanding within the B2B ecosystem, and offering personalized experiences to both their B2B and B2C customers.
